Mark McCall…M. Photog. Cr. PPA Certified F-TPPA, F-SPPPA
Exposure latitude with digital imaging is very narrow. Your exposures must be true as possible in order to maintain highlight detail in your images.
The problem is that TTL, E-TTL or any of the other exposure modes can be inconsistent or occasionally inaccurate. Manual mode can insure proper exposure every time, BUT, in the crazy, unpredictable environment of a wedding, your subjects are always exactly 10 feet in front of you.
After a few years of wresting with the models of flash produced by a common manufacturer, Mark began to experiment with the types of flash units used when shooting medium format. It worked far better than expected.
Enter the world of Auto Flash, or as we call it….”Set and Forget”. Once the flash is set to fire at a pre-determined aperture, say, F5.6, the flash will then meter itself regardless of how far the distance to the subject. Move the flash around all you want…It will auto adjust for distance. Amazing and consistent! No umbrellas, no modification, no heavy battery packs. You’ll leave this program totally amazed.
Mark McCall had one of the very first fully digital studios in Texas and currently operates a boutique studio in historic downtown Lubbock specializing in wedding, portrait and commercial photography.
Mark is a Master Photographer/Photographic Craftsman and one of only 30 photographers to hold the Full Fellowship Degree from TPPA.
Mark McCall Photography was voted “Fastest growing business in Lubbock Metro” four years running by Fiest Publications 2002-2006.
Mark has 15 images in the Loan/Showcase collections and is a 5 Time Photographer of the Year Award Winner. Mark is also a 5 time An-Ne Award winner for excellence in photographic marketing, and is TPPA’s resident expert on digital capture, workflow and technical issues that face digital photographers.
On the photographic political front, Mark is the current President of the Texas Professional Photographers Association, webmaster for Texas School and SWPPA, sits on PPA’s Certification Committee and is a TPPA Councilor to PPA, and an all around nice guy!