2008 July Speaker
June 26th, 2008 . by adminJuly 1st
Cliff Ranson
Relationship Marketing
Let Other Businesses Do It For You
Cliff Ranson Cr. Photog.
McAllen, TX
I will show you how I have worked with other businesses in my community to sell for me. The use of displays and promotions are very effective means of driving business through our door. Most of these businesses have called on me, not me calling on them. You will see images of the displays and the materials they use to send to their clients. I will also discuss some shooting, marketing, and selling. I will show the programs we use that enable our customers to spread our portfolio out for us (with just the click of a button).
Our business survives on the photography of: weddings, families, children/maternity, and high school seniors. We have set studio policies, that we adhere to, so that we are in charge of our business. Our clients/customers know what to expect when they do business with us, and it is presented in a way that is beneficial to them. We know that selling with emotion increases sales, and that showing proofs or previews, or letting that kind of item out of the studio, decreases sales. I have been in business for 20 years, and have been a member of PPA, and TPPA, since 1994.
